Codes and Conventions of a Radio Trailer

• The average length is 30 seconds
• It gives the scheduling information at the end of the trailer. The sequence is: title - date and time - channel
• For the voiceover, the narrator outlines the narrative, whereby they may pose questions that will be answered in the programme
• Direct address is used as it uses personal pronouns like 'you' to intrigue the audience
• Extracts from the programme are used
• Sound effects were appropriate
• Music bed were appropriate
• Contains the slogan